1

Impossible/Possible, Inaccessible/Accessible, Exclusive/Inclusive.

2

Simplicity, convenience, customization, and affordability.

3

Innovation is not invention.

4

Innovation is about living in the future; the main difficulty lies in selectively abandoning the past.

5

Disruptive Innovations look weird and even smell weird in the eyes of the established players in any given industry.

6

The world is much bigger than the 10% we normally use, see, and compete for.

7

If it’s too nice for the established players, then most likely we are talking about a sustaining innovation.

8

People at all levels are trying to make progress. The magic lies in finding the «progress» people are willing to make. In other words: «Jobs to be Done».

9

Disruptive innovations represent just 1% of the innovations we see and experience in our careers, while «Sustaining Innovation» constitutes the other 99%.

10

Out of the chosen Tesla, Spotify, Duolingo, Skype, OpenAI, and Skype, only one is profitable today (and after 17 years!). Disruptive Innovators are analyzed very differently.

Testimonials

Juan Felipe Pardo, EADA’s MBA 2021

“Disruptive innovation course goes beyond talking about ‘thinking out of the box’. Be ready to address new business ideas from a rational and personal approach.”

Finance Manager – Appinio

 Lucía Nuñez, EADA’s MBA 2023

«Participating in the Disruptive Innovation course with Dr. Jordi Diaz has been an extraordinary journey. It has not only broadened my perspective on innovation but has also ignited a deep passion for exploring the frontiers of disruptive change. This course was particularly inspiring because it allowed us to study real-life cases and provided the unique opportunity to interview disruptive founders. This experience has left an indelible mark on my educational journey, inspiring me to continue seeking innovative solutions in a rapidly changing world»

Founder – Hemisferio

Javiera Ortega, EADA’s MBA 2022

“Great actions are triggered by great thoughts. This course invites us to reflect, question and propose great models that enhance business value through the power of creativity”

– GCO Ventures